This large and comprehensive book is an in-depth history of graphic design from the end of the 19th century to the ’50s, tracing the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design.
Organized chronologically, Volume 1 features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail in addition to 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).
With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each consecutive decade, offering a stunning timeline and vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.
Also available: The History of Graphic Design Volume 2, 1960 - Today
Dimensions: 9.7"w x 14.6"h
Hardcover, 480 pages